Your privacy is important to us. This Privacy Policy describes how we collect, use, store and protect your personal data when you use the website www.purenzia.com , owned by Forwardays, Lda , NIPC PT518583945 , with registered office at Estrada Principal, n.º 6 A, Casa Meada, 3040-589 Coimbra, Portugal .

1. Data Controller

The entity responsible for processing personal data is:

Forwardays, Lda
Email : info@purenzia.com
Telephone : (+351) 937 727 781

2. Personal Data Collected

We collect the following personal data, directly or indirectly:

  • Name

  • Household

  • E-mail

  • Phone number

  • Billing details (NIF, address)

  • Payment details (via certified partners)

  • Order history

  • Browsing preferences (through cookies and similar technologies)

3. Purposes of Processing

Your data is processed for the following purposes:

  • Order processing and delivery

  • Payment and billing management

  • Customer communication (service, after-sales support)

  • Sending newsletters and promotional campaigns (with consent)

  • Compliance with legal obligations (tax, accounting)

  • Improving the browsing experience and analyzing website usage

4. Legal Basis for Processing

The processing of personal data is based on the following legal bases:

  • Contract execution (purchase of products)

  • Compliance with legal obligations

  • Legitimate interest (e.g. fraud prevention, service improvement)

  • Consent (e.g. sending marketing communications)

5. Sharing Data with Third Parties

Your data may be shared with third parties, only when necessary, namely:

  • Carriers (for delivering orders)

  • Payment platforms (e.g. Stripe, PayPal)

  • Tax and accounting entities

  • Technology providers (e.g. web hosting, CRM, marketing tools)

All partners are carefully selected and commit to complying with the GDPR, ensuring data confidentiality and security.

6. Data Retention Period

We only keep your personal data for the period necessary for the purposes described or to comply with legal obligations.

Examples:

  • Billing data: up to 10 years

  • Account and order history: up to 5 years after last interaction

  • Newsletter subscription: until consent is withdrawn

7. Data Subject Rights

Under the GDPR, as a data subject, you have the right to:

  • Access to your data

  • Rectification of incorrect data

  • Erasure of data ("right to be forgotten")

  • Limitation or opposition to processing

  • Data portability

  • Withdrawal of consent

  • Complaint to the supervisory authority: National Data Protection Commission – www.cnpd.pt

To exercise your rights, please contact us by email: info@purenzia.com

8. Data Security

We implement technical and organizational measures to protect your data against unauthorized access, loss, disclosure or alteration.

Examples:

  • Encryption of sensitive data

  • Firewalls and intrusion detection systems

  • Restricted access with authentication

  • Internal security policies and employee training

9. International Data Transfers

If, for operational reasons (e.g. use of services such as Google Analytics, cloud platforms or email marketing), your data is transferred outside the European Economic Area, we ensure compliance with legal requirements through:

  • Standard contractual clauses approved by the European Commission

  • Transfers to countries with adequacy decisions

  • Rigorous evaluation of service providers

10. Use of Cookies and Similar Technologies

We use cookies to improve your experience on our website, analyze usage patterns and personalize content and ads.

Types of cookies used:

  • Essential : necessary for the website to function

  • Analytics : help us analyze traffic and performance

  • Marketing : used to display relevant advertising

You can manage or disable cookies in your browser settings or through our consent banner.

11. Changes to the Privacy Policy

Purenzia reserves the right to change this Privacy Policy at any time. The most recent version will always be available at www.purenzia.com .
If there are significant changes, we will inform users via the website or by email, where applicable.